Retirement Planning

Written By Roz McKay

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Roz McKay

I’m Roslyn, a Certified Brand Specialist and a Strategic Creative Director who understands business. I am the Creative Director and Owner of bespoke design and brand consultancy Bold Type Creative.

FUTURE THINKING, STRATEGY MAKING CREATIVE

At Bold Type, I strategise and assemble best-of-breed creatives in design, copywriting, web development and SEO.

I’m moved to look deeply at how your brand and strategies influence behaviour, decision-making and resonate with your ideal customers. I style brands with a Strategic eye and I work great with kind organisations that want to change the world.

THE BACKSTORY

I’ve been actively engaged in the design, branding and marketing business for over 20 years.

Working in the creative field since, ahem, the mid 90’s (oh yeah!) I cut my teeth in publications and events designing everything from recipe books, novels to coffee books and conference posters. I’ve studied Visual Art and hold a BA in Arts Management from the world-famous West Australian Academy of Performing Arts. (…Hugh went there - and yes I love saying that). As an ENFP-T (Extrovert, Intuitive, Feeling, Perceiving - Turbulent) I’m going to get very excited about your brand and be brimming with ideas. I’ll happily brainstorm with you till the cows come home!

I’m motivated by the generosity and guidance of my mentors who encourage me to be engaged in fulfilling work and become my best. Their willingness to input into me inspires me to do the same. Based in Perth, Western Australia where I live with my art and design-obsessed family, I thrive on working with clients around the globe.

http://www.boldtype.com.au
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